LayoutSnippet = PressReleaseSidebar

Roofing Alliance Announces New Governor Member – Mid-South Roof Systems

Roofing Alliance members help shape important initiatives that improve the roofing industry. 

(Rosemont, IL) January 12, 2023 —The Roofing Alliance announces its newest Governor Level member, Mid-South Roof Systems, Forest Park, Ga. 
Geoff Mitchell, CEO, Mid-South Roof Systems, said, “I was blown away by what the Roofing Alliance has accomplished with Clemson University at the last meeting that I attended as a guest. We very much want to be involved in a program that is creating this kind of value for the industry.” 
The Roofing Alliance has attracted some of the best and brightest roofing professionals in the industry. Together, they select and provide oversight of programs and funding for progressive research that shapes, improves, and advances the roofing industry in four key areas: education and training, technology, sustainability and philanthropy.  
“Member participation is vital within the Roofing Alliance, and much of the organization’s strength comes from its broad base of supportive contributors,” said Executive Director Alison L. LaValley, CAE. “The roofing industry has a wonderful history of generosity, and for roofing professionals who would like to be involved in giving back and securing the future excellence of the roofing industry, the Roofing Alliance provides the perfect opportunity to collaborate, commit and contribute on multiple levels.” 
For more information about how to get involved and make a commitment to the Roofing Alliance, please contact Alison L. LaValley, CAE at or visit 

About Mid-South Roof Systems
Mid-South Roof Systems is a commercial roofing company founded in 1990 that focuses on low-slope membrane systems on manufacturing, distribution centers, cold storage, and big box retail. They also work on the new construction, reroof, and service sides of the business. Mid-South has been actively involved with NRCA for many years and are excited to now be involved with the Roofing Alliance. Learn more at  

About the Roofing Alliance
The Roofing Alliance is committed to shaping the industry’s future by funding education, research, scholarships and philanthropic initiatives—all for the purpose of securing the industry’s future excellence. Composed of 186 members representing extraordinary leaders from the contracting, manufacturing, distribution and service provider communities, the Roofing Alliance has committed $14 million to enhance the performance and long-term viability of the industry and allocated more than $5.9 million to fund 53 research, education, technical and philanthropic programs and projects. Serving as the foundation of the National Roofing Contractors Association (NRCA), Roofing Alliance members are focused on giving back and supporting high-quality educational programs and ensuring timely and forward-thinking industry responses to major economic and technological issues.  For more information about Roofing Alliance initiatives, visit