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Roofing Alliance Announces New Governor Member - Madsen Roofing & Waterproofing, Inc.

Roofing Alliance members help shape important initiatives that improve the roofing industry. 

(Rosemont, IL) October 7, 2022 —The Roofing Alliance announces its newest Governor Level member, Madsen Roofing & Waterproofing, Inc., Sacramento, Calif. 
Madsen Roofing & Waterproofing Inc. President Christian Madsen said, “Madsen joined the Roofing Alliance to support the highest levels of professional and technical expertise in the roofing industry. Our belief is that each skilled, ethical and professional roofing company adds to the reputation of the industry as a whole. Madsen also seeks to support the countless dedicated field technicians, who are the backbone of the industry, as well as their families. The Roofing Alliance’s goals align with Madsen’s in these key areas, so the decision to join was a natural fit.” 
The Roofing Alliance has attracted some of the best and brightest roofing professionals in the industry. Together, they select and provide oversight of programs and funding for progressive research that shapes, improves, and advances the roofing industry in four key areas: education and training, technology, sustainability and philanthropy.  
“Member participation is vital within the Roofing Alliance, and much of the organization’s strength comes from its broad base of supportive contributors,” said Executive Director Alison L. LaValley, CAE. “The roofing industry has a wonderful history of generosity, and for roofing professionals who would like to be involved in giving back and securing the future excellence of the roofing industry, the Roofing Alliance provides the perfect opportunity to collaborate, commit and contribute on multiple levels.” 
For more information about how to get involved and make a commitment to the Roofing Alliance, please contact Alison L. LaValley, CAE at or visit 

About Madsen Roofing & Waterproofing, Inc.
Madsen Roofing & Waterproofing, Inc., is a premier commercial roofing and waterproofing contractor.  The company specializes in a broad range of roofing and waterproofing applications by providing high-quality, cost-effective solutions throughout Northern California and Nevada.  The company also maintains a fully staffed and supported service team with roofing technicians specifically dedicated to meeting our customer’s service needs.  Madsen is equipped to tackle the most difficult roofing and waterproofing challenges, yet still retains the personal touch unique to a family owned and operated business. Learn more at    

About the Roofing Alliance
The Roofing Alliance is committed to shaping the industry’s future by funding education, research, scholarships and philanthropic initiatives—all for the purpose of securing the industry’s future excellence. Composed of 184 members representing extraordinary leaders from the contracting, manufacturing, distribution and service provider communities, the Roofing Alliance has committed $14 million to enhance the performance and long-term viability of the industry and allocated more than $5.9 million to fund 53 research, education, technical and philanthropic programs and projects.  Serving as the foundation of the National Roofing Contractors Association (NRCA), Roofing Alliance members are focused on giving back and supporting high-quality educational programs and ensuring timely and forward-thinking industry responses to major economic and technological issues.  For more information about Roofing Alliance initiatives, visit