The 25th Anniversary Committee held its first virtual meeting July 28. Chairman Dave Lawlor began by stating the 25th Anniversary is a milestone event and the goal of the first meeting was to brainstorm ways to create a memorable, unique and celebratory anniversary. Committee members discussed 25th anniversary logo* ideas; promotional items and activities; adding a 25th Anniversary page to the Roofing Alliance website; preparing for a media blitz to announce the anniversary in January 2021; engaging members by asking them to include the 25th anniversary logo in various materials; and a Plan B if we cannot hold a member reception at the 2021 International Roofing Expo.®
(*Stay tuned for the Roofing Alliance 25th anniversary logo.)
